Ocean Freight Allocation

Reduce fall-down.
Guarantee space.

Laneway unbundles the ocean freight base rate — giving carriers better utilization and shippers guaranteed capacity.

The Problem

A hidden cost is buried inside the base rate

Ocean freight contracts bundle two fundamentally different costs into one number. When demand oscillates, the contract breaks — shippers lose space and carriers lose cargo.

30–35%
Average booking fall-down
90%
Fall-down in volatile periods
5–10%
Laneway booking fall-down
The Solution

The AEU — Allocation Equivalent Unit

A tradable loading guarantee that lives alongside your contract, not inside it. Space gets its own price, and both sides benefit.

📦

Reserve

Shippers purchase AEUs from carriers by service and week. AEUs lock in guaranteed capacity.

Flex

Buy as much or as little space as you need, week to week. The AEU price adjusts to reflect market conditions.

📋

Book

Shippers attach the AEU code to their contract booking. The carrier recognizes it — space guaranteed.

For Everyone

Better outcomes for everyone

For Carriers

Reduce fall-down, improve utilization

Cancellations become cargo instead of empty slots. AEUs convert the fall-down problem into a structured market for space.

  • Lower fall-down rates
  • Better utilization forecasting
  • Revenue from space scarcity, not just rate
For Shippers

Stop overpaying. Stop getting rolled.

Your base rate hides the cost of space. In soft markets you overpay; in tight markets you lose your cargo.

  • Lower base rate with space priced separately
  • Guaranteed capacity on the services you need
  • Works in every market cycle — soft or tight
For 3PLs

How allocation works now

Manage AEUs on behalf of your customers — guaranteed loading, fewer booking failures, less rework. This is how allocation should have always worked.

  • Guaranteed loading for your customers
  • Stronger shipper retention
  • Higher margins — better execution, less rework
The New Equation

Three distinct costs, each visible and managed on its own terms

TEU
+
AEU
+
BAF

The TEU prices the service. The AEU prices the space. The BAF prices the fuel.

Ready to get started?

Add AEUs to your contracts and see the difference.